Benefits to Installing Fire Sprinklers

We're planning early stages of design for a new construction building, and the architect and owner are asking for a summary of benefits for the installation of fire sprinklers. This particular facility could use a NFPA 13 or NFPA 13R system and is under the 2015 IBC.

Aside from  Allowable Building Area, Allowable Building Height, and Allowable Building Stories, what are other code benefits to providing sprinklers provide?

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